Ap Style Press Release Example

AP Style Press Release Example: A Comprehensive Guide for Effective Communication

The press release remains a cornerstone of public relations, a powerful tool for disseminating information and shaping public perception. Mastering the art of crafting a compelling press release, adhering to Associated Press (AP) style, is crucial for maximizing its impact. This guide provides a comprehensive understanding of AP style press releases, including examples and best practices, enabling you to effectively communicate your message to journalists and the public. We'll delve into the structure, key components, and nuances of creating a press release that not only gets noticed but also drives results.

Understanding AP Style and its Importance in Press Releases

AP style, established by the Associated Press, is a widely recognized writing style guide known for its clarity, conciseness, and accuracy. Journalists and public relations professionals rely on AP style to ensure consistency and professionalism in their writing. Adopting AP style in your press release signifies credibility, professionalism, and adherence to journalistic standards. This consistency enhances the likelihood of your release being picked up and reported on by news outlets. Key aspects of AP style relevant to press releases include:

• Accuracy: Facts must be meticulously checked and verified. Any inaccuracies can severely damage credibility.
• Brevity: Get straight to the point. Use short, declarative sentences and avoid jargon.
• Objectivity: Present information impartially, avoiding subjective language or opinions.
• Clarity: Use simple, straightforward language that's easy to understand.
• Consistency: Maintain consistency in spelling, punctuation, and capitalization throughout the release.

The Structure of an AP Style Press Release

A well-structured press release follows a specific format to maximize readability and impact. While the exact length varies depending on the news, a concise and focused approach is always preferred. Here's a breakdown of the standard structure:

1. FOR IMMEDIATE RELEASE: This line indicates that the release is ready for immediate publication.

2. Headline: The headline is crucial. It should be concise, compelling, and accurately reflect the content of the release. Use strong verbs and keywords. Keep it under 10 words if possible. Example: Local Bakery Wins National Award for Innovation

3. Subheadline (Optional): A subheadline provides additional context or clarifies the main headline. This is optional but can be helpful for complex topics. Example: Artisan Bread Company Recognized for Sustainable Practices

4. City, State – Date: This line provides the location and date of the release. Example: NEW YORK, NY – October 26, 2023

5. Lead Paragraph: The lead paragraph (also known as the lede) is the most crucial part. It summarizes the most important information: who, what, when, where, why, and how. It should be concise and engaging, grabbing the reader's attention within the first few sentences. This paragraph should be no more than 30-40 words. Example: [Company Name], a leading provider of [industry], today announced [key accomplishment/news].

6. Body Paragraphs: These paragraphs expand on the information presented in the lead paragraph, providing further detail and context. Use short paragraphs, focusing on one key piece of information per paragraph. Support claims with facts and figures.

7. Quote(s): Include a quote from a key person involved (CEO, spokesperson, etc.). The quote should add value and provide a human element to the story. Keep quotes concise and relevant. Example: "We are thrilled to receive this prestigious award, which recognizes our team's dedication to [company value]," said [Name and Title].

8. Boilerplate: This section provides background information about the company or organization issuing the release. It should be concise and highlight key aspects of the business.

9. Contact Information: This section includes the name, title, phone number, and email address of the person to contact for further inquiries. Example: Contact: [Name], [Title], [Phone Number], [Email Address]

10. ### (End of Release): This symbol signals the end of the press release.

AP Style Press Release Example:

FOR IMMEDIATE RELEASE

Local Brewery Wins Prestigious National Award for Sustainability

SAN FRANCISCO, CA – November 15, 2023

Golden Gate Brewing Company, a San Francisco-based craft brewery, today announced it has won the coveted "Green Brewery of the Year" award from the National Brewers Association. The award recognizes Golden Gate's commitment to environmentally sustainable practices.

The brewery's innovative water recycling program and use of renewable energy sources were highlighted as key factors in the selection process. The program has reduced water consumption by 40% compared to industry averages.

“We are incredibly honored to receive this recognition,” said Anya Sharma, CEO of Golden Gate Brewing Company. “Sustainability has been a core value of our company since our inception. This award validates our efforts and inspires us to continue pushing the boundaries of eco-friendly brewing.”

Golden Gate Brewing Company has been operating in San Francisco for over 15 years, producing a wide range of award-winning craft beers. The brewery is committed to sourcing local ingredients and supporting the community.

About Golden Gate Brewing Company:

Golden Gate Brewing Company is a San Francisco-based craft brewery dedicated to producing high-quality, sustainable beers. Founded in 2008, the brewery has garnered numerous awards for its innovative brewing techniques and commitment to environmental responsibility.

Contact:

Sarah Chen Marketing Manager Golden Gate Brewing Company (415) 555-1212 sarah.chen@goldengatebrewing.com

Key Considerations for Writing Effective AP Style Press Releases

• Target Audience: Tailor your message to resonate with your target audience. Consider their interests and the language they use.
• Keyword Optimization: Incorporate relevant keywords that journalists and search engines might use to find your story. This aids in online visibility. However, avoid keyword stuffing; natural integration is key.
• Multimedia: Consider including high-resolution images or videos to enhance your press release and make it more engaging for media outlets.
• Distribution: Use a press release distribution service or directly contact relevant journalists and media outlets.
• Follow-up: After distributing your press release, follow up with media contacts to check for any questions or further inquiries.

Frequently Asked Questions (FAQ)

Q: What is the ideal length for a press release?

A: While there's no strict length requirement, aim for brevity and clarity. Keep it concise, focusing on the key information. Most effective press releases are between 300-500 words.

Q: Can I use jargon in my press release?

A: No. Avoid jargon and technical terms unless your target audience is highly specialized. Use clear, concise language that everyone can understand.

Q: How do I choose the right headline?

A: Your headline should be compelling, accurate, and concise. It should grab attention and accurately reflect the content of the release. Use strong verbs and keywords.

Q: What is the purpose of a boilerplate?

A: The boilerplate provides background information about your company or organization. It helps journalists understand your business and provides context for the news.

Q: How can I ensure my press release is picked up by media outlets?

A: Target relevant journalists and media outlets. Craft a compelling story that is newsworthy and relevant to their audience. Use a press release distribution service and follow up with your contacts.

Conclusion

Mastering the art of writing an effective AP style press release is a valuable skill for any organization looking to communicate its message effectively. By following the structure outlined above and adhering to AP style guidelines, you can significantly increase the chances of your press release being picked up and reported on by media outlets, ultimately enhancing your organization's public image and achieving your communication objectives. Remember, accuracy, clarity, and conciseness are paramount. The example provided serves as a practical guide, but remember to always tailor your press release to your specific news and target audience. Consistent practice and attention to detail will lead to improved press release writing skills and successful media coverage.